ERL

ERL is a unisex brand designed by Eli Russell Linnetz. Prior to founding the brand in 2018, he began working as a photographer, known for collaborations with renowned artists and brands such as Kanye West, Lady Gaga, Justin/Hailey Bieber, Burberry, Apple Music, and Tesla. His work has also garnered attention for being worn by A$AP Rocky and Justin Bieber. His Spring/Summer 2023 collaboration with Dior garnered significant attention. Linnetz's portrayals of the nostalgic and sentimental memories and landscapes of Los Angeles youth, which resonate with his own experience growing up in Venice Beach, include college life symbolized by sports teams and prom nights, skaters cruising through Venice, and more, are a reflection of the sparkle and nostalgia of American style that everyone can relate to. Don't miss the brand's looks, which he himself photographed.