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Designer William received the prestigious L'Oréal Professionnel Creative Award at his MA graduation show at the prestigious Central Saint Martins (CSM). His exceptional talent and creative vision were on full display at the CSM MA Fashion Press Show, attracting the attention of industry heavyweights. This win further solidifies his status as a rising star in the fashion world. He was recruited by Dover Street Market (DSM) to work on Gosha Rubchinskiy's collections, and later served as product development director for Dover Street Market Paris brands such as Vaquera, Olly Shinder, and ERL. He will be presenting his own eponymous collection from Spring/Summer 2026.